marchio VisionMind
A trained, motivated and involved network to be successful on the market.
immagine Retail Training

Today, the challenges of the retail world are more and more articulated and complex: a network formed on technical and transversal skills, motivation and involvement are three elements that can no longer be ignored.

Why

The challenges that the world of retail is facing today are increasingly more complex and multifaceted: consumers are far more prepared, they analyse and purchase based on a series of indicators that go beyond the mere value for money. Markets are clearly moving on two fronts: on one hand, commodity purchasing, namely low-value-added products, is switching to online channels, particularly considering how easy it is to order and to have products delivered; on the other hand, the desire to satisfy the need for a “special moment” for all those purchases in line with one's ways of being and living.

How

Managing to train Sales Specialists and Store Managers/Franchisees who are able to intercept individual needs and create a unique shopping experience (even with mass-market products) is definitely going to be on the agenda for success in the upcoming years.

Technical and cross-role preparation, motivation, and involvement are three essential elements.

The solutions

VisionMind has managed a series of significant projects within the retail industry in the past few years, as some of our consultants have gained relevant experience in this field. They are not experts in retail, but they have worked in this industry at length, and they know about its internal and external issues.

A wide training and/or consulting range of opportunities, totally customised, as in VisionMind's proposition:

For Sales Specialists

Training on products and Marketing Mix

An operational approach to improve the awareness of the leverages used; it may include the drafting of product Manuals for internal use; TTT sessions to Seniors to ensure continuity of skills; training pills both online and face-to-face for new recruits (even temporary).

Training on active sales techniques and management of clients' emotional experiences

Design, or support in designing, of the specific Service Model, and extensive or intensive training to sell better and more.

Shadowing and training on the job

The world of retail faces practical difficulties in planning classic training due to the high amount of hours required at the point of sale which cannot be unstaffed.

VisionMind can count on highly experienced professionals in the field, and can organise training on the job and shadowing sessions at the point of sale to support personnel's growth and development.

For Store Managers (or Franchisees)

Training on Marketing Mix and Visual Merchandising

This training aims to improve the use of retail leverages at the point of sale (Price, Full, Clean, Presence), and to keep up with the latest trends.

Training on Economics

Store Managers are in charge of a real Profit & Loss Account: being able to manage all personnel, product, and warehouse costs is a necessary and essential skill. Economic aspects are often underestimated, though, or superficially analysed compared to what is required.

Our training modules, tailored to the financial reality at hand, and offered with simple and easily understandable language, are meant to be a real and practical support to those who lack a specific background.

Training on team management

HR management at a point of sale presents some issues: the turnover is high, motivation levels are hard to maintain, there is the need to organise store activities, workload spikes are difficult to foresee, stress, and there are issues in managing meetings or gatherings.

Keeping a constant and ongoing dialogue with the team, despite the nature of the situation, is paramount.

To this end, VisionMind offers TalkActive® sessions, the innovative and exclusive methodology that – through peer coaching – encourages colleagues to share in order to solve critical situations or improve what is already working.

Coaching

Dedicated to Store Managers/Franchisees or Area Managers, always personalised and specifically planned, it aims to help those with managerial obligations to tackle challenges concerning qualitative and quantitative results, and to improve their daily and long-term effectiveness and proactiveness.